Image of Instagram Blogger, Lynn Hazan. Image reads "BeREAL The Podcast - Episode 65 "Building an Authentic Brand"

Ep 066 – Building an Authentic Brand

BeREAL, podcast

Welcome back to BeREAL! Ednesha is back this week, and she joins Diana in welcoming Lynn Hazan to the show today. Lynn joins today to discuss social media and building an authentic brand.

Image of Instagram Blogger, Lynn Hazan. Image reads "BeREAL The Podcast - Episode 65 "Building an Authentic Brand"

Lynn Hazan is the founder of (formerly known as ChicpeaJC). She is a mom, business owner, and lover of life and her community. She started in 2014 as a hobby and creative outlet, and the rest is history. She prides herself on being an open book and an inspiring person in the community and to her daughter. Lynn is also the founder of AIM Media, a full-service social media and content management company to help small businesses promote themselves to the community. 


Diana and Ednesha start the episode by talking about the summer. They discuss returning to in-person therapy sessions along with the rest of the world reopening. They talk about the new BeWELL Psychotherapy Hoboken office, and the grand opening that happened over the weekend. 


Lynn joins the call and starts talking about her life as an Instagram blogger. Diana praises her for her rawness and realness that she shows on her account, and Lynn adds on about her journey to where she is today. She started her career in a corporate job in Manhattan. However, she found that she was ot connecting with people the way she would like to. She started on Instagram more as a hobby, but she quickly grew. 


Of course, social media comes with some pitfalls. Lynn discusses the hate she receives and more importantly what she does with it. She says that she uses hate to propel her forward. However, sometimes it gets to be too much. She tells about times where people have reached out to her to address local politics in Jersey City. She finds that occasionally her following will hold her to a higher standard then they will their own mayor, and that is because she is simply more easily accessible. 


After a short break, Lynn returns to discuss being a mom and an entrepreneur. She talks about how her work allows her to see her children more often then she would have had she stayed in finance. She does reflect on the hardships of being a single mother, but she also shares about the amazing partner she has now. Sticking to her goal of building an authentic brand, Lynn talks about vulnerability and social media. She explains what parts of herself are hard to share, and the lengths she must go when people attack her identity. 


To close out the episode, Lynn talks about how mental health is part of building an authentic brand. She uses mental and physical wellness to keep moving forward even when hate stands in the way. Lastly, she talks about how she doesn’t have much planned for the summer as she wants to spend the time enjoying life. 


Thank you for tuning into BeREAL this week. Be on the lookout for an all new episode next Tuesday. In the meantime, make sure to check out last week’s episode with the BeWELL team about Mental Health Awareness Month.


For more information on Lynn Hazan, visit the links below:






For more information on BeREAL (our mental wellness podcast) and BeWELL (our therapy practice in New York City and Hoboken, NJ) visit the links below:


To schedule a therapy appointment text BeWELL to 484848 today 





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